# Prolific Website > Prolific helps AI developers, researchers, and organizations to gather data from engaged participants. Prolific helps researchers build studies using pre-screening, payment, and quality management while offering participants fair compensation. ## Overview - [About Prolific](https://www.prolific.com/about): On-demand, self-service data collection and service mission - [How It Works](https://www.prolific.com/how-it-works): Steps for creating, recruiting, and running studies - [Pricing for Researchers](https://www.prolific.com/pricing): "Prolific Pricing?" explanation ## Build AI - [Model evaluation](https://www.prolific.com/model-evaluation): How to evaluate AI - [Alignment](https://www.prolific.com/alignment): Build responsible AI with quality human feedback - [Domain experts](https://www.prolific.com/domain-experts): Recruit domain experts ## Participants - [Quick Start for Participants](https://www.prolific.com/participants-how-it-works): Platform flow for participants - [General FAQs](https://www.prolific.com/participants-frequently-asked-questions): Who can join, credits, referrals ## Data quality - [Data quality](https://www.prolific.com/data-quality): Authentication, vetting, and verification of participants ## Academic research - [Academic research](https://www.prolific.com/academic-researchers): How to use Prolific for academic research