Align your AI models with diverse, specific human feedback 

Use Prolific's diverse pool of 200,000+ taskers to fine-tune your AI models and align them to human values.

Trusted by leading names in AI

RLHF
Improve your model's behavior by integrating human preferences directly into the training process.
Fine-tuning
Refine your AI models using domain-specific data collected from real people to enhance performance in targeted areas.
Preference optimization
Collect and integrate detailed human preferences into your model training process using direct preference optimization (DPO).

Get scalable and flexible feedback

Collect varied types of feedback for tasks tailored to your model's needs: preference rankings, open-ended feedback, and more.

Integrate your own tools with Prolific’s no-code and API
integrations.

Whether you're working on natural language processing, voice AI, or large language models, we've got you covered.

Find who you want—quickly

Gather feedback from real people to understand
their preferences. Get data in hours, not weeks.

Capture a wide range of human preferences by tapping into Prolific's 200,000+ global taskers.

Or use 300+ filters to find taskers from specific
backgrounds.

Unmatched data quality

Source real, diverse people from our pool, carefully curated with onboarding and quality monitoring processes.

Get richer feedback on your models from taskers who consistently deliver thoughtful and accurate responses.

No setup cost or subscription

Sign up and start getting human feedback in minutes

Sign up and link your tool
Get started for free. Create a study in minutes. Seamlessly integrate your data collection tool.
Find your taskers
Find the ideal taskers for your study using 300+ filters, including those proficient in AI tasks.
Add funds
Add funds to your workspace using a credit/debit card or a bank transfer.
Publish and see results
Publish your task and start gathering data in minutes.

Need more support?

If you're looking for support or advice, our in-house experts can help you manage your data collection projects.

Features

Fine-tune or align your AI models more easily with Prolific

Key platform features to help you gather varied types of human feedback from diverse or niche audiences, as you want.

Multiple interaction types
Prolific can integrate with 60+ tools, including your custom tool, so you capture feedback from multiple interaction types.
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Audience filters
Use 300+ audience filters to select annotators with specific skills or backgrounds relevant to your project.
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Participant groups
Work repeatedly with your best-performing taskers by saving participant groups to reuse across projects.
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Transparent pricing
Flat platform fee on top of participant fees that are paid directly to the annotators.
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Seamless integration options
Use our UI or API depending on your needs and project size.
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Support
Engage with our in-house experts to tailor our solutions to your needs.
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Don’t learn new tools. Use the ones you know.

Prolific works seamlessly with all your usual toolsjust add a link or integrate via our API.

View all integrations
Trusted by researchers, AI/ML developers, and leading organizations across industries.

How fast-moving AI teams use Prolific

Data labeling
High-skilled annotators
Shovels used Prolific to find high-skilled, specialist participants to label building permits. These labels form the basis of quality datasets that become a baseline for the accuracy of their AI model.
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Shovels
Datasets
Text-to-image AI models
Prolific’s streamlined participant management process meant the researchers could achieve a high level of engagement and satisfaction among participants. This was necessary for obtaining high-quality data.
Read more
Carnegie Mellon University
Market research
Research the future of work
By offering a user-friendly platform, pre-vetted participants, and advanced screening options, Prolific enabled Asana to immediately customize their target audience with extreme precision.
Read more

Get quality human data for your AI 

Sign up and gather diverse data to align your AI models.