Prolific joins Google Cloud Marketplace, enhancing data collection for AI and research
Prolific is now available on Google Cloud Marketplace! This collaboration makes it easier than ever for organizations to access our diverse and engaged participant pool through their Google Cloud accounts, enabling them to streamline procurement processes, accelerate and scale AI development, and enhance research capabilities across teams.
Meeting a $235B demand for AI
Globally, businesses are expected to spend $235 billion on AI in 2024, investing more than ever in tools that increasingly rely on human insights in their validation and development. Quality human data has become a mission-critical opportunity, serving as the foundation for understanding user needs, testing AI models and products, and ensuring AI systems are developed in line with real-world human needs and values.
Prolific's products and services address this need, connecting researchers to a diverse pool of research participants. Our integration with the Google Cloud Marketplace is designed to help developers, researchers, and enterprises get the quality data they need, reducing friction and advancing innovation.
Meeting the needs of AI developers and researchers
Our integration with Google Cloud Marketplace marks a significant milestone for Prolific. We are excited to share our platform to an even broader audience and empower AI developers and researchers with seamless access to high-quality, diverse human data. We want to put the tools in the hands of those who need it most to help create responsible, impactful AI systems.
Prolific addresses critical needs for AI development and research, including:
- Data collection and annotation: Quick access to high-quality multimodal data for training and enhancing AI models.
- Model fine-tuning and alignment: Diverse human feedback to fine-tune models and align them using techniques like reinforced learning with human feedback (RLHF).
- Model evaluation: Comprehensive evaluation tools to validate AI models and products for performance and safety with real-world testing.
Prolific also enables researchers to recruit research participants for applications including:
- Consumer insights: Understanding consumer preferences and behaviors.
- Product testing: Evaluating new products before market launch.
- Brand perception: Analyzing audience interactions with brands.
Driving innovation
Bringing Prolific to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the Prolific platform on Google Cloud's trusted, global infrastructure.
Key benefits for customers include:
Rapid access to data: AI/ML developers and researchers can tap into an on-demand participant pool for swift data collection to train and evaluate AI products or run online research.
Accelerated procurement: Organizations can fast-track their access to Prolific's platform through their Google Cloud account, and create scalable and repeatable procurement processes across teams.
Optimized spend: Customers can apply their Google Cloud committed spend and credits to Prolific purchases, maximizing their cloud investments.
Unified billing: Google Cloud customers can streamline their expenses related to human data procurement by routing all spend through their Google Cloud accounts.
Find out more about how Prolific and Google Cloud can enhance your AI projects and online research, or contact our Sales team.
